AI use cases are rapidly evolving — and succeeding. There’s a lot to be excited about. And top industry leaders are enthusiastic about what AI brings to the table. For the four we spoke with, here’s what makes this tech so fascinating:

• Generative AI models will eventually move beyond the text, images, and video we feed them to perceive and interact with any software or website and take action.
• AI enhances our ability to differentiate through human creativity and push boundaries. It also spurs us to think more critically about ethics and intent — and what happens when things go right when AI is deployed instead of going wrong.
• The current focus is on generative AI, but the technology is much bigger; people have yet to realize how much value there is in making sense of the world through data. The ability to represent videos, images, and abstract ideas as numbers and structured data opens up endless options.