AI has the power to transform businesses today. But what AI innovations will we see in the next few years? Industry leaders shared their thoughts with us:

• Generative AI will allow you to test messages and products against customer simulations and see how they perform. The difficult — and critical — part will be knowing what data you need to accurately represent your audiences.
• We’ll see more specialist AI systems that can take on specific roles and supercharge our ability to get things done.
• We’re not far from using large action models in consumer applications, which can streamline time-consuming personal tasks (e.g., online comparison shopping) by immediately surfacing precise information.
• We’ll be able to apply reasoning and learning to AI to move from abstract ideas to action. It will streamline time-consuming tasks and then give the output to humans for creative problem-solving with a personal touch.